Tag Archives: Benefit
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Different Approaches

30 Jun

Here are two old favorite beauty product stories/campaigns:

The Wild Rose of Indiana and his lovely Rock:

 

And:

 

What overarching theme(s) do you feel they share (or attempt to share)?

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Glob Sticks

21 Mar

When it comes to glob sticks (“mascara” in normal speak), there are three things that must be met. It has to have:

1) A zaftig brush

2) A sturdy wand

and be

3) Non-waterproof — only for everyday wear. Unless you’re heading out for brunch in a tsunami, waterproof formulas dry out your lashes.

I have already mentioned my affection for Yves Saint Laurent mascara. It’s the Rolls-Royce of Glob, and thus has a cost of 30 something dollars. It has a life span for about two months if used every day (you will notice when it’s time to chuck it out — the bristles stick together, basically making it a smooth stick). Apparently you’re supposed to throw out mascara after two months of use anyway. Usually I just throw them out when the formula dries out, gets crumbly, super globby or when I run out. If you buy Yves, trust that he’ll tell you when it’s time to break up.

Since it’s incredibly expensive, the YSL is not the mascara I frequently buy or use everyday. I have compiled some kind of list below of other greats. Bear in  mind that we all have different wants and needs for our lashes. Because I have very long lashes I tend to use larger brushes to darken, puff-en and fan-en them out.  We have come a long way since powder and bristle brushes and new products on the market these days are high tech nerds that usually combine the whole kit and caboodle of enhancer options like volumizing, thickening, curling, etc… The more classic models/formulas are not as tech savvy and therefore will generally be focused on one performance enhancer.

There are a gazillion types of mascaras out there, all with their own flair and personality.

If you really really like the Yves (and I really really do), another gold packaged bad bitch mascara is L’Oreal Voluminous Million Lashes. It adds quite a bit of drahma and is a cheaper alternative to the Sex-In-A-Stick Yves.

The dependable coworker of this bunch is CoverGirl Professional All in One. Simple, straightforward, reliable, and sold in ever single drugstore/pharmacy.  It’s great for day if you want to highlight your lovely eyes but don’t want to get all porn star-y.  I prefer the curved brush to the straight one just to add a bit of dimensional drama to this otherwise Solid Molly of a glob. Both curved and straight brushes work well though. Unlike some of the newer CoverGirl mascaras out there, the wand is very sturdy.

Benefit’s Bad Gal is the mascara equivalent to a Rubens’ woman, though the name would suggest a Rubens gal putting on her leather and hitting the local strip club for a Girl’s Night Out. It’s everyone’s Top Banana so I won’t go into it too much here.  A cheaper alternative to the Bonnie Clyde Bad Gal is the very Doris Day Neutrogena Healthy Volume.

The Three Graces

GoNna gEt oUr dRanK oN.

Speaking about luscious fullness, Maybelline’s Full ‘N Soft is a super romantic, bat-your-peepers-and-make-your-lover-swoon kinda glob. Liesl would have absolutely been wearing this when she got all kissy face with Rolf.

The movie version of the Von Trapp estate was gorgeous, and if you wanted to emulate those grounds instead of kissing a Nazi, Laura Mercier’s Faux Lash will make your lashes sprout like vegetation on a Corinthian column.

Imagine this sproutage on your eye lids!

Now onto the “specialty” globs. As a green eyed person, I really do like a plum/purple mascara to bring out the Emerald Cities. Almay Intense i-Color Volumizing in a plum shade works well for me, and I imagine the other i-Colors will bring out the intensity in brown, hazel and blue eyes as well.

Most people I know coat their lashes with a black/brown mascara and then do a coat of any-other-color-than-black. That’s perfectly fine but a little snoozy. Colorful mascara used on its own is way more interesting than regular ole black and brown.  My friend Emily has HUGE blue eyes, and whenever she swaddles her lashes in Maybelline Great Lash in Royal Blue she looks dynamo. Like an edgy, beautiful alien (in the best of ways).  So, although a coat of Yves Saint Laurent Effet Faux Cils in Fascinating Violet on top of already blackened lashes is subtle, why not just wear color on its own? Royce’s aside, there are cheaper colorful drug store mascaras which are the way to go.

There are many types of mascaras I’d love to try. I really want to get some sparkle eye glob. I’m sure they have it somewhere. For now, these are all the mascaras I can think of.

So, what’s your favorite glob stick?